Explanations of the purpose and means of processing of a data controller

The purpose of the processing of personal data by a data controller may vary depending on the context, but in general may include:

• carrying out commercial transactions, such as processing payments or orders
• offering services, such as creating accounts or providing customer support
• personalizing the user experience, such as displaying relevant advertisements or offers
• analyzing and improving the performance of services or products
• compliance with legal or regulatory obligations

The means used by data controllers to process personal data may include:

• direct collection from users, such as through registration forms or orders
• indirect collection, such as through cookies or other tracking technologies
• storing and processing data in secure computer systems
• using analytics software or services to extract information from collected data